Become Innovative, Become Digital
Do you want to interact with customers or higher management and plan online marketing strategies for brands?
Are you willing to discover the digital user engagement techniques, then step ahead and Join our Digital Pro Program
Professional learning program focusing on Planning, Measurement and Implementation of Digital Marketing
The program enhances your knowledge on Internet and its effective use of marketing tools. It will enhance your thought process to create user friendly internet marketing strategies for brands to evolve and thrive in today’s digital era. The internet marketing course curriculum include modules from fundamentals of Search Engine Marketing, Social Media Marketing, Display and Remarketing techniques, email campaigns and sales campaign to the advance knowledge of creating cutting edge digital strategies, online media planning and award winning campaigns.
Eligibility for Digital Pro : Higher Secondary Education (10+2)(ideal for management post grads)
Featuring : Learn the techniques of online marketing and become a Digital Expert
Course Duration : 6 months and 1 year
Weekday Batches : On Alternate Days
Weekend Batches : Saturday and Sunday
Course target : Interactive teaching with industry experts
Software Learning tools : Google Analytics, Google Adwords, Facebook Ads, Email Campaign, Media Planning and strategy building
Trimester 1 : Elementary
The courseware emphasizes on the understanding of digital business ecosystem, Online marketing techniques, the technical know-how on creative, campaign set-up, Organic and Paid Media and account creation.
- Fundamental Knowledge on marketing tools
- Online ecosystem
- Requirement gathering
- Organic Vs Paid Media
- Creating accounts
- Website Planning - site map creation
- Creative Vs Execution
Who Can Join: Student having keen interest in Digital Marketing, who wants to create a successful career and build their skills in Digital marketing can join eSAC professional program in delhi.
Trimester 2 : Fundamentals
The syllabus focuses on the basic implementation of digital marketing tools including Search marketing, Social Marketing, Email marketing, Analytics and managing Content Strategy. Get a clear overview of the importance of Digital Marketing and its value in the marketing strategy plan.
- Search Marketing
- Display Marketing
- Social Media Marketing
- Mobile Marketing
- Web Analytics
- Planning Digital Marketing Campaign
Who can Join: Fresh MBA or graduates or people with experience, who want to build skills and career in the digital marketing. Want to have first hand experience in digital marketing tools? Come join our program in Delhi
Trimester 3 : Paramount
This includes advance implementation of planning a marketing strategy for the product or brands, startups etc. It will include Managing Budgets, execution of Sales and Branding Campaigns, Optimizing , Performance tracking and Reporting. It would give you first hand experience of planning and executing digital marketing campaigns.
- Making a marketing strategy
- Budgeting and Reporting
- Keyword Research strategies for SEO
- Web Analysis including Tracking, Traffic Analysis, Google Analytics
- PPC Training sessions on Google Adwords, Facebook Adverts, Linkedin Paid Ads and other search engine paid Ads
- Branding Campaigns
- Sales Campaigns
- Mobile Marketing
Who Can Join: Students or experienced having basic understanding of online marketing tools and wants to learn how to create overall marketing strategies, Campaign planning and execution, Performance optimization and reporting.
The training session includes practical sessions on live campaign execution. Advanced optimizations on Search Engines, Social Media pages and getting live results. The workshop will provides an opportunity to work on real campaigns, tools, marketing softwares and practical industry experience which will be an asset for the student's career growth.
Who can Join: Practical learning is the key towards industry experience in marketing tools, campaigns and strategy building. Students or working professional who wish to attain practical experience of putting the ideas and skills into live practice. Get face to face with live industry experience.